Australia and Japans Relationship since World War II Essay -- essays

Since the signing of the 1951 peace treaty between Australia and Japan, the two countries have rapidly built a productive relationship. Many factors and events have contributed to the development of this partnership. The ANZUS treaty was the turning point in the Austral-Japanese relationship. It assured Australia protection against Japan and provided security in the Asia-Pacific region. Trade and cultural exchange also played a significant role in shaping Australia’s relationship with Japan. Growth of trade was a contributor to the sense of a mutual interest between the two countries. The cultural exchange often helped to recognise and accept the differences between Australia and Japan. The partnership between Australia and Japan instigated with the signing of ANZUS treaty in 1951. ANZUS joined the nations of Australia, New Zealand and the United States of America in a defence security pact for the Pacific region. It chiefly resulted from the fear of communism by Western nations. However, from Australia’s point of view at the time, ANZUS also offered protection against a potential threat from Japan. Australia was concerned that Japan would try to conquer the Pacific region again after suffering defeat in the Second World War. Hanson.M (2001:28) sates that shortly after the end of World War Two, Australia wanted the Japanese government turned into a democracy. She even wanted a peace treaty that punished those leaders responsible for Japan’s aggression, broke the great industrious complexes of Japan’s economy, and left Japan disarmed. The ANZUS treaty however, created a connection between Australia and Japan on easier terms. With United States ba cking Australia, it was now safe to interact with Japan. Although ANZUS did not guarantee direct military support from United States, it still provided consultation in an event of attack on any of the three countries. Wolferen.K (1989:54) notes that security co-operation has been growing between Australia and Japan throughout the 1990’s. Communist China was the major concern for the two nations. Japan and Australia had the same negative views about communism, which led to them sharing a common purpose in countering the communists within that region. After Sir John McEwen, the former Minister for Trade, signed the Australia-Japan Commerce Agreement in 1957, the trading aspect between the two nations has developed ... ...dying Japanese at tertiary level alone. Research relating to Japan is carried out at about thirty-seven universities in Australia. The range of research has developed to include not only the humanities, but also practical and business-related fields. Also there is a considerable amount of youth exchange between Australia and Japan. Every year Japan accepts about one hundred young Australians as government funded students. All of the above attributes are making a major contribution to the promotion of friendly relations between Australia and Japan. After evaluating the above factors, it is clear that the partnership between Australia and Japan is of significant importance to both countries. With reference to the Centre for Study of Australian-Asian Relations (1997:152) the future prosperity of Australia will to an increasing extent, be dependent on that of her neighbours in the Asia-Pacific area. Currently the Australia-Japan relationship could be described as â€Å"comfortable and relaxed†. However both Australia and Japan need to be alert to the changing environment and must ensure that the right frameworks and policy settings are in place in order for the two countries to prosper.

Various Laboratory Tests on Cement

VARIOUS LAB TEST ON CEMENT: Checking of materials is an essential part of civil engineering as the life of structure is dependent on the quality of material used. Following are the tests to be conducted to judge the quality of cement. 1. Fineness 2. Soundness 3. Consistency 4. Initial and Final Setting Time of Cement FINENESS OF CEMENT: We need to determine the fineness of cement by dry sieving as per IS: 4031 (Part 1) – 1996. The principle of this is that we determine the proportion of cement whose grain size is larger than specified mesh size. Apparatus: The apparatus used are ) 75Â µm IS Sieve ii) Balance capable of weighing 10g to the nearest 10mg iii) A nylon or pure bristle brush, preferably with 25 to 40mm iv) bristle, for cleaning the sieve Figure No. Sieve No. 200 Procedure to determine fineness of cement: i) Weigh approximately 10g of cement to the nearest 0. 01g and place it on the sieve. ii) Agitate the sieve by swirling, planetary and linear movements, until no m ore fine material passes through it. iii) Weigh the residue and express its mass as a percentage R1,of the quantity first placed on the sieve to the nearest 0. 1 percent. v) Gently brush all the fine material off the base of the sieve. v) Repeat the whole procedure using a fresh 10g sample to obtain R2. Then calculate R as the mean of R1 and R2 as a percentage, expressed to the nearest 0. 1 percent. When the results differ by more than 1 percent absolute, carry out a third sieving and calculate the mean of the three values. Reporting of Results: Report the value of R, to the nearest 0. 1 percent, as the residue on the 90Â µm sieve. Test To Check Soundness Of Cement: SOUNDNESS : Soundness of cement is determined by Le-Chatelier method as per IS: 4031 (Part 3) – 1988.Apparatus – The apparatus for conducting the Le-Chatelier test should conform to IS: 5514 – 1969 Balance, whose permissible variation at a load of 1000g should be +1. 0g and Water bath. Procedure to determine soundness of cement i) Place the mould on a glass sheet and fill it with the cement paste formed by gauging cement with 0. 78 times the water required to give a paste of standard consistency. ii) Cover the mould with another piece of glass sheet, place a small weight on this covering glass sheet and immediately submerge the whole assembly in water at a temperature of 27 Â ± 2oC and keep it there for 24hrs. ii) Measure the distance separating the indicator points to the nearest 0. 5mm (say d1 ). iv) Submerge the mould again in water at the temperature prescribed above. Bring the water to boiling point in 25 to 30 minutes and keep it boiling for 3hrs. v) Remove the mould from the water, allow it to cool and measure the distance between the indicator points (say d2 ). vi) (d2 – d1 ) represents the expansion of cement. Test To Check Consistency Of Cement : CONSISTENCY : The basic aim is to find out the water content required to produce a cement paste of standard consis tency as specified by the IS: 4031 (Part 4) – 1988.The principle is that standard consistency of cement is that consistency at which the Vicat plunger penetrates to a point 5-7mm from the bottom of Vicat mould. Apparatus – Vicat apparatus conforming to IS: 5513 – 1976, Balance, whose permissible variation at a load of 1000g should be +1. 0g, Gauging trowel conforming to IS: 10086 – 1982. Procedure to determine consistency of cement i) Weigh approximately 400g of cement and mix it with a weighed quantity of water. The time of gauging should be between 3 to 5 minutes. ii) Fill the Vicat mould with paste and level it with a trowel. ii) Lower the plunger gently till it touches the cement surface. iv) Release the plunger allowing it to sink into the paste. v) Note the reading on the gauge. vi) Repeat the above procedure taking fresh samples of cement and different quantities of water until the reading on the gauge is 5 to 7mm. Reporting of Results Express the amount of water as a percentage of the weight of dry cement to the first place of decimal. Test To Check Initial And Final Setting Time Of Cement : INITIAL AND FINAL SETTING TIME : We need to calculate the initial and final setting time as per IS: 4031 (Part 5) – 1988.To do so we need Vicat apparatus conforming to IS: 5513 – 1976, Balance, whose permissible variation at a load of 1000g should be +1. 0g, Gauging trowel conforming to IS: 10086 – 1982. Procedure to determine initial and final setting time of cement : i) Prepare a cement paste by gauging the cement with 0. 85 times the water required to give a paste of standard consistency. ii) Start a stop-watch, the moment water is added to the cement. iii) Fill the Vicat mould completely with the cement paste gauged as above, the mould resting on a non-porous plate and smooth off the surface of the paste making it level with the top of the mould.The cement block thus prepared in the mould is the test block. A)Â  INITIAL SETTING TIME : Place the test block under the rod bearing the needle. Lower the needle gently in order to make contact with the surface of the cement paste and release quickly, allowing it to penetrate the test block. Repeat the procedure till the needle fails to pierce the test block to a point 5. 0 Â ± 0. 5mm measured from the bottom of the mould. The time period elapsing between the time, water is added to the cement and the time, the needle fails to pierce the test block by 5. 0 Â ± 0. mm measured from the bottom of the mould, is the initial setting time. B)Â  FINAL SETTING TIME : Replace the above needle by the one with an annular attachment. The cement should be considered as finally set when, upon applying the needle gently to the surface of the test block, the needle makes an impression therein, while the attachment fails to do so. The period elapsing between the time, water is added to the cement and the time, the needle makes an impression on the surface of the test block, while the attachment fails to do so, is the final setting time.

Syrian Security Goals - 1078 Words

One of the U.S. goals is to stop the growth of terrorism in the war torn Syria. It is stated that â€Å"Ungoverned territory provides space for terrorist groups to operate, and chaos provides a recruitment pool of disenfranchised, angry young men†(Issa para 8). This shows that in war inflicted countries terrorist groups like al-Qaeda and Isis can fluctuate and grow in the chaos of a country. With no structure in SYria these terrorist groups can continue to influence younger men and build a stronger presence(Issa para 8). This has also led to the expansion of terrorism into European countries and Isis inspired attacks in the U.S. (Issa para 8). It is depicted that â€Å"While still nowhere near to being a significant threat to U.S. power, let alone†¦show more content†¦This exhibits that Russia is trying to challenge the United States world power status and that America must stay on top, to continue to assist countries in dire need. U.S. involvement in Syria is very crucial but we must prevent as many casualties as possible. The Syrian war has been going on for six years and more than 300,000 people have died(The Syrian War...para 6). .It has been stated that â€Å"Syrian and Russian airstrikes continued to target, or indiscriminately strike civilian areas, including homes, markets, schools, and hospitals, using wide-area explosives, barrel bombs, cluster munitions, and flammable incendiary weapons†(Syria Events of 2016 para 7). This discloses that these unplanned airstrikes are destroying peoples communities and taking their lives. The U.S. must protect these innocent civilians and protect their lives for the future. Government forces in Syria have used over 13 worldwide banned weapons which have resulted in over 400 attacks on civilians and children(Syria Events of 2016 para 8). It has also been shown that â€Å"Government forces also continued using toxic chemicals in several barrel bomb attacks in vi olation of the Chemical Weapons Convention. Syrian government helicopters dropped barrel bombs with toxic chemicals on residential neighborhoods in opposition-controlled parts of Aleppo city on August 10 and September 6†(Syria EventsShow MoreRelatedThe Syrian Conflict During The City Of Daraa1151 Words   |  5 PagesThe Syrian conflict began in 2011 in the city of Daraa. The war began following the appearance of anti government graffiti was sprayed onto a school. With students facing repercussions from the government an effort to remove the current government (with the Assad family at the helm). A militia composed of locals and Jihadists, called the Free Syrian Army, along with other countries around the globe began showing their disapproval for the current regime. This culminated with the United Nations GeneralRead MoreWhat It Started As A Protest Against Terrorism920 Words   |  4 Pagesincluding assassination, torture, rape, force disappearances and deliberate arrests against the opponent forces, also so the called â€Å"rebels†. Opposition supporters eventually began to take up arms, first, to defend themselves, and later, to expel security forces from their local areas. Basically, the conflict was developed between civilians and governmental forces. Rebel brigades were formed to battle governmental forces for control of cities and towns. However, meanwhile rebel forces were developedRead MoreU.s. And Syrian Refugees938 Words   |  4 PagesThe U.S. and Syrian Refugees December 10, 2010 witnessed the inception of the Arab Spring, a revolutionary wave of both violent and nonviolent protests and demonstrations in the Arab world that began in Tunisia. 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Assad doesn’tRead MoreCurrent Leadership Issues And Assessment1416 Words   |  6 PagesPence, who is the governor of Indiana clearly and loudly declared the refusal of the Syrian refugees and suspended the resettlement of the families in Indiana. Gov. Mike Pence and 15 other states including those from Alabama, Arkansas, Illinois, Massachusetts, Michigan, Ohio and Texas, who did not accept Syrian refugees after found information that suggest one of the Paris bombers may have be on disguis ed as a Syrian refugee (Wang, 2003). The purpose of this paper is assess the leadership of IndianaRead MorePolitical Disagreements Between Russia And The U.s. Essay1092 Words   |  5 PagesWith hundreds of thousands of Syrian refugees leaving Syria everyday due to warlike conditions under the current Syrian regime, many have asked what the US government’s involvement can and should be. The current regime in Syria acts with international support from powerful countries, more specifically, Russia. This complicates matters in terms of US involvement due to how an aspect of Russia’s â€Å"power† can be defined internationally. For the purposes of this paper, Russia’s power or internationalRead MoreThe Rise Of The Arab Spring1555 Words   |  7 Pagesrevolutionary wave of demonstrations, riots, and civil wars in the Middle East that began on 18 December 2010, pro-democracy Syrians rose in rebellion to the existing regime of Bashar al-Assad, Syria’s p resident. Assad’s regime brutally fought back and with the escalation in violence, Syria descended into a civil war, with each side scrambling for control over towns and cities (Rodgers). 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The Debate For Comprehensive Sex Education - 1212 Words

The Debate for Comprehensive Sex Education Across the United States of America there is wide spread support for abstinence-only education. A majority of states require that abstinence-only education be the only form of sexual health education provided, or requires that abstinence be stressed above other forms of sexual education. These highly stressed abstinence-only programs are under fire as research comes out against the efficiency of these programs, and as new forms of sexual health education appear. These new programs teach that abstinence is the best method for avoiding sexually transmitted diseases and unintended pregnancy, but also teaches about using contraceptives to reduce the risks of contracting sexually transmitted diseases, and/or the Human Immunodeficiency Virus. These programs also teach interpersonal skills to allow students to explore their inner selves. Not surprisingly, it is comprehensive sex education programs which help adolescents remain healthy and avoid negative sexual health outcomes. Since the col onial times of the United States of America, religious institutions have played a major role in providing a variety of social services to the masses. Religious institutions were able to provide these services independently from the government for most of the history of the United States. It wasn’t until recent decades, that there have been faith based organizations partnering with the United States government to provide the public with sexual healthShow MoreRelated Education Is Key: A Comprehensive Approach to Sex Education Essay1579 Words   |  7 PagesSex education is about informing students about sex so that they can make educated decisions when the time comes to have sex. Sex education helps students protect themselves from unintended pregnancies, STDs, and HIV/AIDS. Students should leave a sex education course with the right tools so they make informed decisions about their sexual health and well-being. The goal of sex education is to provide a student with as much information as possible so that they can use the skills they learned inRead MoreThe Elementary School Sex Education Debate Essay823 Words   |  4 PagesGrade School Sex Ed. 1 The Elementary School Sexual Education Debate Sara Vanbuskirk English Comp. 1 Professor Evans November 29, 2011 Grade School Sex Ed. 2 Abstract Controversy is rampant regarding the sexual education of grade school children. Some insist that it is prudent to educate children on this subject beginning as early as kindergarten. Others strongly disagree that earlier education has any effect at all on teen sex and pregnancy and, therefore, abstinence shouldRead MoreThe Article Birth Control For Kids 886 Words   |  4 PagesThe article â€Å"Birth Control for Kids?† was published in 2007 by Time Magazine, and despite being several years old it offers an excellent analysis of sex education in U.S. schools. A middle school in Portland, Maine decided to take a vote on whether it should offer birth control pills to students through the school’s health center. If passed, the vote would allow children as young as eleven-years-old access to contraceptives aside from the traditional condom. In addition, although parental consentRead MoreAbstinence-only vs. Abstinence-plus1607 Words   |  7 PagesThere are many problems facing teenagers these days. None are bigger than the issue of underage sex, and all the issues stemming from it. The number of teenagers becoming sexually active, pregnant, and contracting sexually transmitted diseases are rapidly on the rise. There is no simple fix, or easy solution to this problem. Sex education should begin at home, and extend to include an effective program in schools that reinforce a clear message of abstaining from sexual activity in addition toRead MoreEssay on Sex Education in Schools1677 Words   |  7 Pagesmisunderstandings, lack of teaching, and publicity. Sex education has been a major debate for children under eighteen, because there are some parents that want it taught in schools and others that do not because of different reasons. There are currently eighteen states and the District of Columbia that require schools to provide sex education and thirty-two that do not require sex education. â€Å"There is no federal law that requires public sch ools to teach sex education or what should be taught† (Glander). WhileRead MoreShould Sex Education Be Taught?1553 Words   |  7 Pageschildren get the proper education they need so they are aware and are able to protect themselves. The way sex education should be taught is debated among parents, educators, religious groups, and society. Some people believe in abstinence only curriculum while others believe a comprehensive curriculum is more effective. Values, beliefs, and funds can affect how students are being taught. It is important that we pick a curriculum that works best for the students. Sex education can vary in what theyRead MoreSex Education And Comprehensive Sexual Education1609 Words   |  7 PagesLet s talk about sex. Stances on comprehensive sexual education vary, whether it be from religious beliefs or past experiences, different views are held throughout. It is in the interests of society in general... for every secondary school pupil to be in receipt of sexual education† (Cumper 16). The phrase ‘it’s better to be safe than sorry’ applies heavily on the topic of sex education, the idea of a pregnant and STD ridden 15 year old tends to frighten a million times more than the thought ofRead MoreComprehensive Preparation For A Complete Life1068 Words   |  5 PagesComprehensive Preparation for a Complete Life Teen pregnancy has been a serious social issue for quite a while. Often, a teen pregnancy is detrimental for both the teen and the child involved. Both a teen mother and her child are more susceptible to complications during the pregnancy and birth than and adult mother and her child. Unfortunately, a teen mother and her infant are also less likely to pursue and receive healthcare to alleviate these health risks (Teen Pregnancy). Moreover, â€Å"teen pregnancyRead MoreSexual Education And Sex Ed1697 Words   |  7 PagesSexual education (sex ed) in public schools has long been a controversial and debated topic in society. There are several questions when it comes to approaching sex ed in schools. These questions include: appropriate age for introducing sex ed; should sex ed be mandatory or optional; and whether sex ed programs should be comprehensive or abstinence-based. Sex ed is a necessary subject to teach in schools. It should be appropriate to the grade level and taught in a k nowledgeable, unbiased manner.Read MoreA Study On Sex Education1081 Words   |  5 Pagesbook Teaching, Sex, sex education first appeared in 1913 when Chicago public schools instituted a lecture series for girls and, separately boys, on â€Å"physiology, moral hygiene, and venereal disease†. Americans have viewed adolescent sexuality as an impulse to be controlled, or better, repressed. Sex education has mainly aimed at saving teenage girls from having early sex, and the prevention of sexually transmitted diseases. Alfred Kinsey discovered that girls and boys started having sex at younger ages

biology report for habituation of snail - 1972 Words

TITLE Habituation of snail. OBJECTIVE To investigate the effect of habituation of snails to a stimulus To develope certain experiment skills, such as working safely, producing valid results, recording results and drawing valid conclusions from results. INTRODUCTION The snails Figure 1: Garden snail Taken from http://abugblog.blogspot.com/2011/05/handsome-snail.html Snails are one of the earliest known types of animals in the world. There is evidence that they evolved more than 600 million years ago. They are able to adapt to a variety of living conditions and they don’t require large amounts of food. They have been able to continually evolve to survive the†¦show more content†¦The snail is allowed to acclimatize to its new surroundings for a few minutes and its acclimatization is indicated when its head has fully-emerge from its shell. 2. A clean cotton wool bud is dampened with water. 3. Between the eye stalks the snail is firmly touched with the dampened cotton wool bud and the stopwatch is immediately started. The length of time between the touch and the snail being fully emerged from its shell once again, with its eye stalks fully extended is measured. 4. As soon as the eye stalks fully reappeared, steps 3 to 5 is repeated for a total of 10 touches, and how long the snail takes to re-emerge each time is timed. 5. The results is recorded in a suitable table and presented in an appropriate graph. RESULTS The number of stimulations The time taken for eye stalks to emerge from the head of the snail/ seconds, s 1 26 2 25 3 23 4 19 5 20 6 17 7 15 8 15 9 12 10 11 Table 1: Time taken for eye stalks to emerge from the head of the snail for 10 touches of stimulus Graph 1: Graph of time taken for snail to fully re-emerge from its shell against number of stimulation DISCUSSION From the graph, we can see that the snail showed the habituation response towards stimulus. During the first touch, the time taken for the snail’s both eyes to fully re-emerge was 26 s. The duration of time taken continue to decrease as the number of touches received

How to Encourage More People to Donate Their Organs Free Essays

1) Many of the people who receive organs have self-damaged their own organs such as by drug use or other irresponsible behaviors (eating patterns, sexual activity patterns, etc. ). There are measures taken by the medical community to ensure that they’re not engaged in these behaviors while they’re waiting for an organ but that doesn’t change the history of the behaviors or how the damage was done. We will write a custom essay sample on How to Encourage More People to Donate Their Organs or any similar topic only for you Order Now 2) Most of the people will have shortened lifespans anyway even if they receive the organ. ) Most of the people who receive organs will experience an array of complications which will reduce their quality of life and impose ongoing, often lifelong, financial costs. 4) The immediate and ongoing costs of transplanting organs is very high and that cost can often be spent better in other ways such as by improving health education and prevention, drug addiction treatment, neonatal care, nutrition, genetic research, artificial tissue research, etc. 5) Because of the high costs involved, organ transplants are sometimes received via a black market in which you have the very rich benefiting and the very poor selling their organs. This discrepancy in access would, to some extent, remain even if everyone were an organ donor. 6) Some people are afraid that less than full efforts might be made to resuscitate them if they are a known organ donor. For example, they’re involved in an accident and then after brief efforts are made to resuscitate them they are left to die and their organs harvested even though if someone had tried a little harder they’d be alive. Although this fear is basically unfounded at least in the majority of the developed world, it is not entirely an unreasonable fear and it would have some legitimacy in some parts of the world. ) Many people regard the body as sacred in such a way that we can never be morally obligated to part with any part of it or to receive any part of anothers. In fact some people strengthen this view from â€Å"not obligated† to â€Å"obligated to not†, and there are a range of views in between. This sense of the â€Å"sacredness† of the body need not manifest in any specifically religious way but simply as a visceral repugnance at the thought of disrupting ones ordinary bodily organization even after death. However it may manifest in religious ways as well and is why so many cultures have engaged in ritual entombment, mummification and embalming, and frown upon things like grave-robbing, cremation, etc. The intuition is, more or less, that when you violate the body, even in death, you show a disrespect both for the life of the person whose body it was and for life in general by making us all merely potential commodities for one another. This ties in with point 5. The converse of this comes at the beginning rather than the end of life and involves not the action of selling organs but of selling children and of conceiving children specifically for the purpose of harvesting their organs. These things actually do and have happened and, quite reasonably, they repulse many people. 8) The donater is usually unable to exercise any discretion as to who receives the organ or judge their merit to receive it. 9) The donater is usually totally unaware of the recipient and feels no obligation to them. This lack of felt obligation is, of course, reciprocated. 0) Although, just as with vaccination programs, the costs of donation could be lowered by making it mandatory, this is very unlikely to happen (see 7) and, if it did happen, would be very likely to be abused (see 5). Together these all provide formidable reasons to not donate. Although there may remain some cases to which some of the arguments don’t equally apply, such as cornea transplants and skin grafts and transplants for the young and otherwise healthy and donations to those you know, the arguments against many forms of donation and many cases thereof are still weightier than you might think. How to cite How to Encourage More People to Donate Their Organs, Essays

Environment Analysis of Amazon Samples †MyAssignmenthelp.com

Question: Discuss about the Environment Analysis of Amazon. Answer: Introduction The report talks about the importance of the external and internal environment analysis for the company. The analysis helps the company identifying the opportunities for the company in the market in which the company operates its business. The SWOT analysis is used by the company, the analysis consists of the four components strength, weakness, opportunity, and threat. Strength and weakness is the part of the internal analysis and the weakness and opportunity is the part of the external analysis. The analysis helps the company is identifying the weakness to convert it into the strength and helps the company to grab the opportunity (Ghaffari, Delgosha, and Abdolvand, 2014). The company selected for this task is amazon.com and the country selected is India, though there are many countries in which the company is operating the business. India is considering the best market for the company s the company is the well-known company. Overview of company Amazon.com, Inc. is an American electronic commerce and cloud computing company which is established in Seattle, Washington and was founded by Jeff Bezos on 5th July 1994. The company is well known as the largest Internet Retailer in the world. The company believes in four principles that include customer obsession rather than competitors focus, passion for invention, long-term thinking and the commitment to the operational excellence. The company is present in India and consist of 17,500 stores across the 225 cities. The company produces customer electronics such as Kindle e-readers, Fire tables, Echo and the Fire TV. The company is also a provider of cloud infrastructure services (Dolata, 2017). SWOT Table Strength Weakness Strong background and deep pockets Awareness about brand Efficient delivery system Cost leadership Shrinking margins High Debt Opportunities Threats Expansion of the products Opening of physical outlets Entry Barriers Local competition The SWOT table shows the analysis based on Amazon operation in India; the primary strength of the company is strong background and the awareness of the brand. The rest of the strengths are considered as the secondary strength, similarly, the primary weakness of the company is shrinking margins (Smith, Rupp, and Offodile, 2017). The major opportunity of the company is an expansion of the products and the expansion of the business. Local competition in the Indian market is becoming a primary threat to the company. Market description The Indian consumer electronics industry is growing from the past few decades. There is a change in the pattern of buying the products because of the higher disposable income, increase product awareness, a lifestyle of the customers and the affordable pricing. According to the booming consumer electronics market in India, the Indian market will grow at a CAGR of around 18% during 2011-2014. As per the Euromonitor Internationals Economies and Consumers data, the GDP of the country slowed down to 7.1% in 2017 as compared to 8.0% in 2016. This slowdown in GDP brought the slowdown in the replacement of the goods. The implementation of the GST (Goods and central tax) created the negative and the positive impact on the Indian market of the electronics. The GST tax came into the existence in the year 1st July 2017 (Euromonitor International, 2017). The manufacture and the customers were expecting the positive effect on the prices of the products due to cut down on taxes on many products. The products like mobile phones and digital cameras broke the record of the prices and the prices of product decreased, on the other hand, the rise in the prices of products like television, laptops, desktops, monitor, and printers (IANS, 2017). The local retailers get affected by the changes in the prices. The customers shifted towards the online retailers like Amazon, flip kart, e-bay and many others, this happened due to lack of cash in hand because of demonetization (Euromonitor International, 2017). The Indian electronics industry is expected to get recover during the forecasted period. Findings The Analysis of the market shows that the Amazon is a best online portal that is frequently used by the Indian customers. Explanation of the SWOT analysis (Source: Pandit, and Poojari, 2014) Strength The Amazon company is the leading online retailer in the world along with it is the well-known and leading retailer in India. The company has different product categories such as Electronics, toys, games, home and kitchen, software and many others. In order to maintain the competitive advantage, the company has created several strategies, out of which the cost leadership strategy helps the company to form alliances with the different companies who can offer the superior customer services (Pandit, and Poojari, 2014). The customers of the Indian market are aware of the brand and they have trust in a company, this is the reason they prefer Amazon over other brands. The delivery network of the company is efficient because the company has created a deep and the structured distribution network in order to make the product available at the remote locations (Khan, et.al, 2016). At certain geographic areas in India, the company provides the free delivery facility to the customers. Weakness The weakness of the company is that their margins are decreasing gradually. The reason behind the decrease in the margins of the company is that the company is expending the huge amount in extensive delivery network and price wars. In India, the company faced the loss of $359 crs in the year 2013-2014. In developing nations the company is struggling to make profit similarly in India the company is struggling to make the business profitable because a failure of this increases the debt of the company (Gupta, 2015). Opportunities The Amazon company is having the opportunity to expand the products in the Indian market for that the company needs to come with the innovative idea so that the company will be able to grab the attention of the customers and to make the profit out of it. The Indian market is one of the developing markets where the company should bring the innovative product (Kryvinska, Bauer, Strauss, and Gregus, 2014). The company can expand more and more outlets in India so that they can lead the market. Threats The entry barriers of the industry are decreasing, in the Indian market, there is a low entry of the company which leads to the competition in the existing companies. The less number of companies will be there in the market, the more competition will be there in the market and every company wants to become the leading company. Indian market consists of Snapdeal and Flipkart who are the e-commerce companies and these companies are giving tough competition to the Amazon company (Seth, 2016). Recommendation The company follows different types ofmarketing segmentation that consist of geographic, demographic, behavioral, and Psychographic. Target market The company recommended target consists of people who like to purchase the products from the online platforms. The age group that the company mainly target consists of the 18+ both male and females. The company provide the wide range of the products that provide the convenience to the buyers, as customer can buy different product from single portal they dont have to switch, so the company is looking to target the people so the people who are looking to buy products collectively are the primary target of company (Smith, Rupp, and Offodile, 2017). The customer believes that the prices kept by the company are quite competitive this behavior of customers towards the Amazon is beneficial for the company. New product design It is recommended to a company to come up with new product considering the demand of the customers in the Indian market. Online hosting auction software can be used by the company in the Indian market. The company needs to host the auction of the product on the site. This attracts the customers towards the company. Companies like e-bay and e-bid are also using this software in the market. This software provides the opportunity to the customers to select the merchant and the price they want to pay for the product. They can buy the product from the online auction according to their demand. The Indian customers have to believe that they are good at the negotiation and this interest attracts the customers towards the online auction facility. Marketing Mix The product designed by the company is available for the people who have the knowledge of buying the products from the online platforms and knows about the auction. The prices of the product are kept considering the value-based strategy, the company makes use of the value-based strategy which shows that the price of the product is based on the value of the product. The platform Amazon is making use of is e-commerce, so that place of the product is considered an e-commerce (Baker, and Saren, 2016). The promotion can be done by a company by providing an extra pop up facility on the site; the company can make use of the advertisement to generate the awareness about the new product that is designed by the company. The use of advertisement will help the company to communicate the message to the target audience. Customer value proposition The company is putting efforts to provide the value to the customer as the company knows it very well that the customers play a vital role. The Amazon company ensures the customer by providing them the trust on the products and services (Osterwalder, Pigneur, Bernarda, and Smith, 2014). The company should focus towards the after sales services of the company as these services help the company to bring the improvement in the goodwill and the brand value. Justification The new product online hosting auction software fits with the SWOT analysis conducted by the Amazon company. The company is making use of the opportunity; this is clear with the design of the new products. The company is expanding the product in the market, which enhances the opening of the outlets in the country and the company can give the competition to the local companies as well. S-O strategy, this is a strategy which shows the strength and opportunities of the company. The company makes use of their strength to take the advantage of the opportunities (Grant, 2016). The company is having the strong recognition in the market so the company don't have to put efforts to creating the awareness in the India; this is the reason company brought new product in the market which is going to helps the company to invest the amount in the product designing instead of promotional activities (Slack, 2015). This proves that the strength of the company provides a benefit to the company to grab the opportunity of the company. Conclusion The report talks about the value of the SWOT analysis in the company. This analysis helps the company to remove their strength by adopting new opportunity. The expansion of the product in the market is important to enhance the profit of the company. Launching the product in the Indian market is one of the big achievement for the company because by doing so a company can maintain the no.1 position in the market. The company can give the competition to the other companies like e-bay, snapdeal, and Flipkart. The report includes the SWOT analysis of the company along with this it includes the recommendation in regards to the target market, marketing mix, and the customer value proposition. The use of the strategy S-O helps in analyzing that the new product fits the new product. References Baker, M.J. and Saren, M. eds., 2016.Marketing theory: a student text. Sage. 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